No, we didn’t make a mistake in our math. This equation is true! TextADay teamed up with Penn State’s philanthropy, THON, and raised $27,000 in one night.
In February, TAD teamed up with Penn State University adding their expertise to their “THON” philanthropy project. THON is the largest student-run philanthropy in the world, as part of a yearlong fundraising effort, the students hosted a dance marathon and TAD was there to help increase their fundraising efforts. In 24 hours, TAD helped Penn State’s students raise more than $27,000 in $10 donations through mobile donations. Students at the marathon were able to text donations as well as those who were unable to attend. TAD saw a 17% response in venue as well as 80% double opt-in rate. The THON dance marathon was a huge success and TAD is proud to have been a part of their efforts!